Google has to be considered one of the world’s most successful organisations in identifying real and practical business applications for new ideas and successfully introducing them to an eager market.
Following the McKinsey Global Survey on how different companies approach innovation, the McKinsey Quarterly has posted a video interview with Eric Schmidt, CEO of Google. Schmidt discusses Google’s 20% time policy, its open attitude to the acquisition of small and innovative companies and its desire to be a systematic innovator of scale – that is, not just getting creatively lucky, but systemising and replicating its approach to developing, in Schmidt’s words, ‘things that make you go, “Wow” ’.
Watch it here.
Andrew De Celis
13 November 2008
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